In an effort to finally phase out smoking, New Zealand will make it illegal to sell tobacco to the next generation. According to regulations set to take effect next year, anybody born after 2008 will be forbidden from purchasing cigarettes or tobacco products for the rest of their lives. Doctors and other health professionals in the country have commended the government’s “world-leading” tobacco availability and nicotine levels in cigarettes regulations. “It will help people quit or switch to less harmful products, and make it much less likely that young people get addicted to nicotine,” said Prof Janet Hook from the University of Otago. New Zealand is dedicated to achieving a national target of lowering smoking rates to 5% by 2025, with the ultimate goal of eliminating the activity entirely. In New Zealand, approximately 13% of adults smoke now, compared to roughly 18% a decade earlier. On the other hand, the indigenous Maori population has a much higher percentage – over 31% – as well as a higher risk of disease and death.