LG Electronics has introduced an update to its webOS smart TV system, making it compatible with older LG Smart TVs through the newly launched webOS Re: New program. This initiative seeks to provide the latest webOS improvements to various TV models, offering users an enhanced home entertainment experience. Initially focused on specific TV models, the webOS Re: New program will eventually include a wider range of LG TVs worldwide. The updated webOS brings a personalized TV experience, featuring a customizable home screen that tailors recommendations based on individual preferences. The user interface is highly adaptable, allowing viewers to personalize content and services for easy access. The Quick Card UI simplifies the process by intuitively categorizing diverse content and services.

Moreover, the upgraded webOS prioritizes advanced security technology and an optimized operating system, ensuring a stable, secure, and seamless viewing experience. As more LG Smart TVs adopt the update, content providers and service developers will have expanded opportunities to connect with a broader audience. LG aims to transform into a complete media and entertainment hub by investing in its webOS business, with a focus on building a rich library of content and services for its 200 million smart TVs worldwide. This strategy aims to meet diverse consumer preferences, enhance content selection, and reinforce LG’s competitive edge while showcasing a commitment to improving user experiences and interface design.