On September 25, 2024, Meta held a presentation in Menlo Park, California, to introduce new features for its virtual reality headset and Ray-Ban smart glasses. This event highlighted the company’s ambition to excel in artificial intelligence and create innovative computing platforms that surpass traditional devices like smartphones and computers. CEO Mark Zuckerberg presented a prototype named Orion, noted as the most advanced glasses globally. These lightweight and cordless glasses aim to overcome various technical challenges. A distinctive wrist-based neural interface allows users to send brain signals to the glasses, converting nerve impulses into digital commands. Although a release date for Orion remains unknown, Meta strives to make cutting-edge technology accessible to everyone. During the presentation, updates to the AI model were discussed, enabling interactions using celebrity voices. A new tool also permits influencers to create AI versions of themselves to engage with fans, and live translation features allow real-time conversations in different languages. Despite focusing on these technologies, Meta primarily generates revenue from advertising. Analysts suggested that while virtual reality headsets may face acceptance challenges, smart glasses could significantly enhance how consumers connect with brands through AI integration.