LaMelo Ball has become very popular because of a basketball trend called “6-7.” The term refers to Ball’s height of 6 feet 7 inches and the excitement when teams score 67 points. The trend started in 2024 after a song became popular on social media. It later appeared at professional and college basketball games in the United States. In 2025, Dictionary.com chose “6-7” as its Word of the Year, showing that many people recognized the term. Sports experts said the trend became popular because it was easy to understand and fun for young fans. Basketball teams, including the Charlotte Hornets, added special camera features during games.

Teams used the trend during short breaks in games and on digital screens. Marketing experts said limited use helped keep the idea interesting. Some adults said the trend was confusing because it has no clear meaning. Sports researchers compared it to other fan traditions at games. Coaches and players also joined the trend by using hand signs or wearing special clothing. The trend does not change game results, but it helps fans feel more connected to basketball events.