Pre-reading questions:
- What is your favorite breakfast every morning?
- Have you tried eating breakfast from other countries?
Kellogg’s Cereal company loses sales for the seventh time. Their sales is now down to 2.3%. The company thinks it is because most customers in the US and the UK do not want to buy cereals anymore. A business psychologist said the way people eat breakfast is changing now. A lot of people spend five or six minutes only on breakfast. That is why they want to find a quicker way to have breakfast. And, the younger population will replace cereal with smoothies, fresh fruit and yogurt.
Vocabulary:
sales – 売上げ of, relating to, or used in selling
customers – お客さん someone who buys goods or services from a business
psychologist – 心理学者 a person who studies the mind and behavior of people
population – 人口 the number of people who live in a place
replace – 取り替えるto put someone or something new in the place or position of
True or False:
- Kellogg’s Ice Cream company loses sales for the seventh time.
- Their sales is now down to 2.3%
- A business psychologist said the way people eat lunch is changing now.
- A lot of people spend ten minutes only on breakfast.
- The younger population will replace cereal with smoothies, fresh fruit and yogurt.