Pre-reading questions:
- How long have you been using the internet?
- Do you know Facebook?
- Do you have friends in the internet?
Facebook CEO Mark Zuckerberg laid out new schemes on dealing with fake news on their site. The site would include an improved detection system, easier reporting by users, and changes to its advertisement system. This step was triggered by the possibility that the circulation of fake stories on the site influenced the recent U.S. Presidential election.
On the other hand, business analysts worry on how the changes to its advertisement system could hurt the social networking site’s revenue. This is amid advertisers’ claim of faulty metrics and the struggle of Facebook’s advertisement server Atlas. Analysts expect these factors to reflect on the next set of its quarterly reports.
Vocabulary:
scheme – [noun] an official plan or program of action
struggle – [noun] a violent effort or exertion
trigger – [verb] to cause something to happen
revenue – [noun] money that is made by or paid to a business or an organization
amid – [preposition] in or into the middle of something
Comprehension Questions:
- Who is Mark Zuckerberg?
- What are his plans for his website?
- What made him decide to do such action?
- What do the business analysts worry about?
Express Your Opinion:
- Are you aware of the fake news and stories on Facebook and on the Internet?
- Do you think the Facebook’s CEO did the right thing? Why?
- Share your interesting experiences on the internet.
- The Internet is the world where the fake people happily live.