Online store Amazon has set a cutoff point on the allowed number of reviews per user. The site’s revised rules consent five ratings per week only, of items not purchased via the website. This is to abolish feigned ratings on the online marketplace – an act to regain the customers’ trust.
On top of that, Amazon has engaged in a lawsuit against sellers that trade complimentary merchandise in exchange of affirmative ratings. This act also intends to clamp down people exploiting online merchants through such agreement. The online store also targets to hamper reviews of purchased products if it has an unusually huge number of reviews in an instant.
Vocabulary:
revised – [adjective] improved or brought up to date
abolish – [verb] to put an end
complimentary – [adjective] given as a courtesy at no charge
affirmative – [adjective] positive, optimistic
exploit – [verb] to make use of selfishly or unethically
feigned – [adjective] not real
True or False:
- Amazon has set a cutoff point on the allowed number of reviews per user.
- The site’s revised rules consent ten ratings per week.
- This action is to abolish feigned viruses on the online marketplace.
- Amazon has engaged in a lawsuit against buyers that trade complimetary merchandise in exchange for affirmative ratings.
- The online store also targets to hamper reviews of purchased products.
Defend your argument:
- Are product reviews too important that online sellers make hay of it?
- If you were an online merchant, would you consider trading positive reviews with complimentary goods as a strategy in business? If yes, why? If not, what would you do to sell your products?
- As the biggest and the most popular online retailer in the world, did Amazon.com make the best action to stop the phony reviews from circling around their site?
- Do you want to live as Jeff Bezos, the founder of Amazon.com, for one day? Why or why not?
Express your opinion:
- Shopping online is convenient and less expensive.
- Traditional shopping is still practical and more secured.
- Share your thoughts about this quote: “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos