Online shopping giants are going extreme to outdone each other as demands for goods online intensifies. Amazon Japan upped its game by expanding target areas on its 1-hour delivery service called Prime Now. Ratuken, Inc., on the same level, does not back down on the challenge by introducing more points, which you gain after every purchase and can be used to avail their merchandises. The Yahoo! Shopping site also employed the same strategy.
The companies are all stepping up their strategies to gain more customers. The Economy, Trade and Industry Ministry said in a statement that the e-commerce market is worth a whooping ¥13.8 trillion just in 2015. The online industry came a long way from five years ago. Given the life these online markets have brought to the industry, revenues are put on a shaky grounds if sudden changes on delivery services and purchase points persist.
Vocabulary:
intensify – to become stronger or more extreme
merchandise – the commodities or goods that are bought in business
whooping – uncommonly large
revenues – the gross income returned by an investment
shaky grounds – on an unstable or questionable foundation
True or False:
- The article is about the giant online shops doing a research on how to compete with each other.
- Online shopping giants are going extreme to outdone each other as demands for goods online intensifies.
- The companies are all stepping up their strategies to gain more websites.
- The e-commerce market is worth a whooping ¥13.9 trillion just in 2015.
- Given the life these online markets have brought to the industry, revenues are put on a shaky grounds.
Defend your argument:
- These online shopping giants are doing all sorts of strategies just to get the most out of the customers.
- If you were the president of one of these online shops, what would be your strategies in this heated competition?
- If you were a valuable customer of these giant companies, would you think the freebies and perks you receive from them are enough? Expound your answer.
- Which is the most important thing to consider: customer welfare and satisfaction, commercial worth and profits, or company name and reputation?
Express your opinion:
- There is a heated competition between online shopping giants.
- Online shopping is more convenient than the traditional mall shopping.
- Share your thought about this quote: “Only a fool learns from his own mistakes. A wise man learns from the mistakes of others.” – Otto van Bismark