Pre-reading questions:
- Do you know any foreign food brand?
- Do you purchase from foreign food brands?
- Do you know Vegemite?
Vegemite brand is under Australian management once again after Bega Cheese acquired it from Mondelez International. Including ZoOSH mayonnaise and Bonox beef extract, the deal was closed at A$460 million. On the other hand, Mondelez International said they would prioritize main brands in New Zealand and Australia, such as Cadbury and Oreos.
Bega Executive Chairman Barry Irvin said the brand Vegemite upholds the wonderful heritage of Australian culture which makes this investment exciting. Australians lost the brand to American food company Kraft in 1935, though its manufacturing process stayed in Port Melbourne, Victoria.
Vocabulary:
acquire – to get especially through effort
heritage – the traditions, achievements, beliefs, etc., that are part of the history of a group or nation
deal – a business transaction
investment – the act of putting out money in order to gain a profit
manufacture – to make something usually in large amounts by using machines
Comprehension Questions:
- What company acquired Vegemite brand from Mondelez International?
- How much was the deal cost?
- What are the products that Mondelex International will prioritize?
- What did the executive chairman of Bega Cheese say about the brand Vegemite?
- Where is the manufacturing process of Vegemite located?
Express Your Opinion:
- Food is important in one country’s culture.
- Vegemite is made from yeast – if you love beer, you would love vegemite.
- Vegemite is famous in Australia, but it’s not as tasty as every one else thinks.