Pre-reading questions:
- What are the common things that you can buy online?
- Do you buy products that your friends recommend? Please explain your answer.
Vocabulary:
- preceding /pri-SEE-ding/
- purchase /PUR-chuhs/
- respondent /ri-SPON-duhnt/
- opt /opt/
- factor /FAK-ter/
[adjective] existing or happening before someone or something
This year’s party is way better than the preceding events.
[noun] the act of buying something
The purchase of unneeded materials made the accountant mad.
[noun] a person who answers a request for information
The researchers did not use the respondent’s answers because she was lying.
[verb] to make a choice
She opted for a fruit shake instead of a cola.
[noun] a fact or situation that influences the result of something
I considered many factors before finally making a decision.
A study shows that eight out of ten millennials will not buy a product online without first checking its online reviews. Millennials buy more products online than the preceding generation, but they also do more research before finally deciding to make the purchase. The research was conducted on 2,000 millennials in the UK by BOXT, a British company selling boilers online.
According to the research, almost half of the respondents prefer buying online because it is easier to compare the products online than having to go to physical stores. Nearly half of them opt to read online reviews while only 8 percent ask for recommendations from friends and family members. Free delivery also proved to be a factor why people decide to shop online.
According to the research, almost half of the respondents prefer buying online because it is easier to compare the products online than having to go to physical stores. Nearly half of them opt to read online reviews while only 8 percent ask for recommendations from friends and family members. Free delivery also proved to be a factor why people decide to shop online.
Comprehension Questions:
- How many respondents were asked for the research?
- What is the recent study all about?
- Why do most millennials prefer online shopping?
- How do millennials differ from the preceding generation?
- What is a factor that influenced people to choose online shopping?
Discussion Questions:
- Have you ever tried online shopping? Discuss.
- Do you think people will stop buying items from physical shops? Please explain your answer.
- In your opinion, what products are not suitable for an online shop?
- Is online shopping more expensive than buying from physical stores? Why or why not?
- Should teenagers be allowed to shop online? Discuss.