Japan redefines hospitality by investing in service industry particularly in automated machines.
Automatic machines increase the performance of the services but might reduce the spirit of omotenashi – the nation’s brand of hospitality. “Omotenashi” means selfless hospitality or always willing to help customers. Some stores have no shopkeepers, so customers are left alone to buy at the store. Even other stores already have machines, some still keep their staff so someone can assist customers and maintain their hospitality.