Nintendo partnered with Lego as they released Lego Super Mario, a smart Mario model and bricks playset. This toy is a combination of Lego’s playset and Super Mario’s virtual game. Based on the video posted online, Lego Super Mario is an interactive toy that collects coins in actual game levels using the Lego bricks. It will include building and collecting power-ups in every game set.

Complete details of the model have not yet been announced. The target users for this product are five to nine-year-old children. The toy is awaited to be released to markets later this year. Moreover, the two companies chose digital platforms. in introducing the product to the public.