Korean entertainment and mass media company CJ E&M announced last August 10 that a film about K-pop titled “K-Pop: Lost in America” (working title) will be produced by Hollywood’s Lynda Obst.

Obst is the avant-garde behind impressive films such as the 1993 hit romantic comedy “Sleepless in Seattle,” 1994 Western adventure “Bad Girls,” 2003 romantic comedy “How to Lose a Guy in 10 Days,” and 2014 epic science fiction “Interstellar.” Meanwhile, “Parasite” producer Miky Lee, one of the most respected entertainment magnates in South Korea, also joined Obst. As the vice-chairman of CJ Group and head of CJ E&M, Lee has supported this remarkable project in the Korean film industry. Based on reports, the upcoming K-pop movie will include top K-pop stars and other potential talents.

“After ‘Parasite’ won four Academy Awards, interest in Korean creators is increasing. “We decided to match it with K-pop, which is popular worldwide, and start this project to assist Korean creators to enter the overseas market and also to promote K-pop and Korean culture further,” said CJ E&M. “We expect to see a fresh film about K-pop and Hallyu content that also reflects the trend of multiculturalism.” “Tidal Wave” and “Ode to my Father” director Yoon Je-Kyun is also set to direct the said film. Yoon plans to feature both Korean and Hollywood stars to attract global audiences.