Starbucks is planning to raise its menu prices as global prices rise and employment costs jump. In October 2021, the company started to hike its prices in the US and most recently last month. According to CEO Kevin Johnson, the company is planning even more price hikes this year. But the recent changes have not stopped customers from getting their coffee drinks. Starbucks chief operating officer John Culver said that despite the rising prices, their customer demand continues to grow. Like many other brands, along with rising global prices Starbucks is also dealing with higher worker costs. Several major employers are increasing wages in an effort to attract job-seekers as businesses, particularly restaurants, have been having difficulty looking for applicants. Late last year, Starbucks announced that it would raise the salary of its baristas to at least $15 an hour. McDonald’s has also increased menu prices by about 6% last year.