Fast-food chain Chick-fil-A is changing the way drive-thrus work by using urban planning principles in a new prototype. They are testing this new concept in an Atlanta suburb to improve traffic flow and make customers happier. The drive-thru design has two lanes that merge into one for taking orders, which increases capacity and efficiency. It also has specific areas for picking up mobile orders and getting curbside delivery, which are popular contactless options.

Chick-fil-A’s prototype focuses not only on functionality but also on making it more pedestrian-friendly. They have made wider walkways and outdoor seating areas, encouraging customers to park and enjoy their meals on-site. By integrating urban planning into their drive-thru design, Chick-fil-A is addressing the changing preferences of consumers and traffic issues. Their goal is to reduce traffic congestion and provide a smooth and enjoyable experience for customers. Chick-fil-A’s pilot project shows the industry’s commitment to improving the customer experience and operational efficiency through innovation. If this prototype is successful, we may see similar drive-thru designs in other places, leading to a more sustainable and customer-focused approach to fast-food dining.