Harbin, a city near the Russian border in China, is currently hosting its stunning annual Ice and Snow Festival, which spans a vast area of 810,000 square meters. Lit up with colorful lights, the festival features an impressive 250,000 cubic meters of intricately carved ice sculptures, some reaching several stories high. These sculptures depict Chinese-style buildings, fairy-tale castles, and even a captivating rendition of Beijing’s iconic Temple of Heaven. People can enjoy delightful ice slides for both kids and adults, adding to the festival’s popularity. This year, around 30,000 visitors attend daily, a significant rise from 2018’s 18,500, leading to fully booked hotels and a substantial boost to Harbin’s tourism.

Harbin in Heilongjiang province has become a winter hotspot, drawing over 163,200 visitors to the New Year’s Ice and Snow Festival, generating 46.18 million yuan ($6.45 million). Termed an “ice and snow miracle,” Harbin is now a sought-after destination, especially for visitors from warmer regions, fueled by captivating stories on social media. This transformation marks a thriving phase for the city’s growing “ice and snow” economy, adding allure to its identity.