On January 25, Apple made adjustments in response to the Digital Markets Act (DMA), a recent European Union law. This law targets significant companies like Apple, aiming to improve collaboration with other apps and allow users to choose their preferred pre-installed apps. Now, developers can create different app stores for iPhones and avoid Apple’s payment system fees, although they still need approval and face cybersecurity checks.

Tim Sweeney, CEO of Epic Games, criticized Apple’s changes, expressing concerns about potential violations of DMA rules. He worries that Apple now has the authority to decide which stores can compete with its App Store. Apple provided tools for developers to adapt, and users noticed these changes in a March iOS update. In response to complaints, Apple altered its App Store approach. In the U.S., a 27% fee on earnings from external website links was introduced. In the EU, developers can use other payment methods for free. Even if developers avoid Apple’s services, they still must pay a “core technology fee” of 50 euro cents per user account annually, with exemptions for the first 1 million users and certain entities.