Pre-reading questions:
I will read each question. Then, please answer them.
- How would you describe the impact of Apple’s products and innovations on the tech industry?
- What sets Apple apart from other technology companies in terms of design and user experience?
Vocabulary:
I will read the words, meanings, and sample sentences. Then, repeat after me.
- response /ri-SPONS/
- adjustment /uh-JUHST-muhnt/
- payment /PEY-muhnt /
- criticize /KRIT-uh-sahyz/
- approach /uh-PROHCH/
[noun] – an answer or reaction
Her immediate response to the question showcased her knowledge and confidence in the subject.
[noun] – a small change
After analyzing market trends, the company decided to make strategic adjustments to its product offerings to stay competitive.
[noun] – an amount of money paid
After completing the project, they received a generous payment for their hard work and dedication.
[verb] – to express disapproval of someone or something
Despite the positive reviews, some critics still criticize the movie’s plot and character development.
[noun] – a way of considering or doing something
The team adopted a collaborative approach, ensuring diverse perspectives in decision-making.
Article reading:
Please read the whole article. Then, I will check your pronunciation and intonation.
In response to a recent law in the European Union called the Digital Markets Act (DMA), Apple made adjustments on January 25. This law targets big companies with many users, like Apple, requiring them to work well with competing apps and let users choose their preferred pre-installed apps. Now, developers can create different app stores for iPhones and avoid Apple’s payment system, which used to charge up to 30%. However, they still need approval from Apple for their apps, facing cybersecurity checks and a “core technology fee.”
Tim Sweeney, CEO of Epic Games, criticized Apple’s changes, thinking they might break the DMA rules. He is worried that Apple now has the power to decide which stores can compete with its App Store. Apple provided tools for developers to adjust, and users saw these changes through an iOS update in March. To address complaints from companies like Epic and Spotify, Apple changed its App Store approach. In the United States, it now adds a 27% fee on money earned from links to other websites. But in the EU, developers can use other payment methods in their App Store apps for free. Even if developers choose not to use Apple’s App Store or payment system, they still need to pay a “core technology fee” of 50 euro cents per user account each year, except for the first 1 million users and nonprofits, schools, and governments.
Tim Sweeney, CEO of Epic Games, criticized Apple’s changes, thinking they might break the DMA rules. He is worried that Apple now has the power to decide which stores can compete with its App Store. Apple provided tools for developers to adjust, and users saw these changes through an iOS update in March. To address complaints from companies like Epic and Spotify, Apple changed its App Store approach. In the United States, it now adds a 27% fee on money earned from links to other websites. But in the EU, developers can use other payment methods in their App Store apps for free. Even if developers choose not to use Apple’s App Store or payment system, they still need to pay a “core technology fee” of 50 euro cents per user account each year, except for the first 1 million users and nonprofits, schools, and governments.
Comprehension questions
I will read each question. Then, please answer them based on the article.
- What is the Digital Markets Act (DMA), and whom does it target?
- What adjustments did Apple make in response to the Digital Markets Act?
- How can developers now create different app stores for iPhones, according to the article?
- What fee did Apple used to charge for its payment system, and how much was it?
- What power does Tim Sweeney believe Apple now has regarding competing app stores?
Discussion questions
I will read each question. Then, please answer them.
- Have you ever experienced difficulties or restrictions when using app stores on your devices? If yes, what specific problems did you face? If not, can you share a positive encounter related to app stores?
- As a user, do you think having the option to choose pre-installed apps is important? Why or why not?
- Do you believe the core technology fee imposed by Apple is justified in terms of maintaining cybersecurity and preventing fraud?
- Do you think users should have more control over pre-installed apps on their devices? Why or why not?
- Considering the article’s mention of cybersecurity checks, how crucial is it for app stores to safeguard user data?