Passengers aboard the “Ultimate World Cruise,” a remarkable nine-month voyage, have become internet sensations, captivating audiences on platforms like TikTok and Instagram. This extensive cruise covers over 60 countries, offering viewers a virtual tour of the thrilling sightseeing adventures and the intriguing aspects of daily life on the “Serenade of the Seas.” Remarkably, Nancy and Mike Jacobs, a couple hailing from Michigan, have unexpectedly achieved micro-fame, amassing a following of over 63,000 TikTok enthusiasts. Their posts share unique experiences, from navigating the challenging Drake Passage to addressing inquiries about obtaining prescriptions while at sea. Despite their initial surprise, the Jacobs are delighted to share the details of their once-in-a-lifetime journey.

The social media posts, identified with the hashtag #ultimateworldcruise, have collectively garnered an astonishing 360 million views since the cruise commenced in December. Laura Jackson, deputy head of travel at the Times and Sunday Times, attributes the content’s appeal to the harmonious blend of exotic locations and day-to-day occurrences on board, amplified by the ship’s faster internet connectivity. Noteworthy passengers like Amike Oosthuizen, boasting 285,000 TikTok followers, contribute by showcasing their unique travel experiences. Despite the hefty $54,000 price tag, passengers like Brandee Lake consider the experience “priceless,” emphasizing the joy of waking up in new countries. Beyond being likened to reality TV, they stress that it’s not just entertainment but a community of travel enthusiasts fostering global friendships.