Coca-Cola aims to attract young consumers with its new raspberry-infused Coca-Cola Spiced

admin 2024年6月12日

Beginner

Health & Lifestyle, Health & Lifestyle - Beginner

©AP Photo/Bebeto Matthews

Pre-reading questions:

I will read each question. Then, please answer them.

講師がそれぞれの質問を読むので答えましょう。

Have you tried any new flavors of beverages recently?
Do you prefer sugary drinks or sugar-free options?

Vocabulary:

I will read the words, meanings, and sample sentences. Then, repeat after me.

単語、意味、例文を読みます。講師に続いて音読しましょう。

snack /snak/

[noun] – a small amount of food that is eaten between meals, or a very small meal
I always keep a snack in my bag in case I get hungry during the day.

twist /twist /

[noun] – a surprising or unexpected element or characteristic
Adding chocolate chips to the cookie dough gave the recipe an interesting twist.

taste /teyst/

[noun] – the flavor or perception of flavor experienced when consuming something
The chef’s signature dish is known for its rich and complex taste.

usual /YOO-zhoo-uhl/

[adjective] – typical, customary, or normal
His usual route to work was blocked by construction, so he had to take an alternate path.

generation /jen-uh-REY-shuhn/

[noun] – all the people of approximately the same age within a society
Marketers are focused on understanding the preferences of the next generation to tailor their campaigns effectively.

Article reading:

Please read the whole article. Then, I will check your pronunciation and intonation.

記事を音読しましょう。講師はあなたの発音とイントネーションを確認します。

Coca-Cola recently revealed two new drinks, Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar. These are the first new drinks added to the North American lineup in three years. They were released on February 19 to meet the growing interest in spicier flavors, similar to those found in snacks like Flamin’ Hot Cheetos and Sweet Heat Starburst. Despite the spicy twist, Coca-Cola Spiced mainly features a soft raspberry taste, made better with a special mix of spices that enhance the classic Coca-Cola flavor. These new drinks were inspired by findings from the Coca-Cola Creations project in 2022, which looked into different limited-time flavors like coconut, strawberry, and watermelon. Shakir Moin, Coca-Cola’s North American marketing leader, said this project was crucial for understanding what younger consumers like. Unlike the usual long process, Coca-Cola made Coca-Cola Spiced in just seven weeks. This fast work shows how Coca-Cola wants to keep up with what people want and attract the next generation of customers.

True or False:

Read the sentences and identify if they are true or false based on the article.

文章を読んで、記事に基づいて正誤を答えましょう。

Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar were introduced to meet the increasing demand for milder flavors.
The Coca-Cola Creations project investigated flavors such as coconut, strawberry, and watermelon.
The article suggests that Coca-Cola Spiced was developed in the usual lengthy process.
The main focus of the Coca-Cola Creations project was to understand the preferences of older consumers.
Coca-Cola Spiced was created in just three weeks.

Fill in the blanks:

Choose the correct word from the table then fill in the blanks.

適切な言葉を選んで空欄を埋めましょう。

snack

twist

taste

usual

generation

The subtle __________ of mint in the dessert added a refreshing finish to the meal.
He skipped his __________ morning coffee and felt sluggish for the rest of the day.
There was a table filled with various __________ at the party.
The current __________ has shown a significant interest in sustainability and eco-friendly products.
Her unique style always adds a creative __________ to her artwork.