In China, a recent trend has emerged with the increasing popularity of pet weddings. This phenomenon reflects a societal shift where people are choosing to celebrate their pets’ unions amidst a backdrop of declining marriage rates and an aging population. The lavish affair of Bree and Bond, two golden retrievers, exemplifies this trend, showcasing a meticulously planned event complete with a scenic outdoor venue, elegant attire, and a decadent cake.

The rise of pet weddings parallels a broader trend of elevated spending on pets. In 2023, expenditures on furry companions in China surged by 3.2% to 279.3 billion yuan ($38.41 billion) compared to the previous year, underscoring the growing importance of pets in Chinese households. This trend is driven by a younger demographic’s affinity for pets and a willingness to invest in their well-being and happiness. Rye Ling, Bree’s owner, commented on the significance of pet weddings, questioning why such celebrations should be limited to humans. Ling and his partner, Gigi Chen, who are not rushing into marriage themselves, invested months in planning the elaborate ceremony. They arranged for professional photography, designed commemorative booklets, and commissioned an 800-yuan custom cake adorned with figures resembling Bree and Bond. As of 2023, urban China boasted over 116 million cats and dogs, with a significant proportion of pet owners under the age of 40, according to Acuity Knowledge Partners’ research findings. This demographic trend underscores the evolving role of pets as cherished companions in modern Chinese society.