Tobias Zollo, the head brewmaster at Weihenstephan, the world’s oldest brewery, has noted an increasing interest in alcohol-free beer. Established in 1040 in Freising, Bavaria, Weihenstephan has traditionally produced classic beers. Zollo stated that, despite his preference for traditional options, he often selects alcohol-free beer during work and lunch because of its similar taste and lower calories. Recently, the demand for alcohol-free beer has risen sharply, with non-alcoholic wheat beer and lager now accounting for 10% of the brewery’s production. This trend aligns with a decline in overall beer consumption in Germany.

To maintain the flavor in alcohol-free beers, Weihenstephan employs a special process that removes alcohol while keeping the taste intact. Researchers from the Society of Hop Research have also created unique hop varieties to ensure the signature aroma remains even after the alcohol is removed. Since introducing alcohol-free options in the 1990s, the brewery’s offerings have grown more popular. At this year’s Oktoberfest, alcohol-free beer is offered in 16 out of 18 large tents, with prices similar to regular beer, ranging from 13.60 to 15.30 euros for a 1-liter mug. Additionally, Munich has opened its first alcohol-free beer garden, “Die Null,” to cater to consumers seeking non-alcoholic choices while enjoying festive events.