On September 25, 2024, Meta introduced new features for its virtual reality headset and Ray-Ban smart glasses at a presentation held in Menlo Park, California. The event aimed to showcase the company’s efforts to lead in artificial intelligence and create new computing platforms that extend beyond traditional smartphones and computers. CEO Mark Zuckerberg revealed a prototype called Orion, which he described as the most advanced glasses in the world. These glasses are designed to be lightweight and free of wires, addressing the technical challenges involved in their creation. The prototype includes a unique wrist-based neural interface that allows users to send brain signals to the device, transforming nerve signals into digital commands. No specific release date was provided for Orion.

Meta is committed to making cutting-edge technology accessible to the general public through these innovations. During the event, updates to the AI model were announced, enabling users to interact with the AI using voices from various celebrities. Additionally, a new tool allows influencers to create AI versions of themselves for fan engagement. Live translation features were also demonstrated, allowing real-time conversations in different languages. Despite the significant focus on advanced technologies, Meta continues to generate the majority of its revenue from advertising. Analysts have observed that while virtual reality headsets may face challenges achieving widespread acceptance due to their bulkiness, smart glasses possess the potential to revolutionize how consumers engage with brands. As technology matures, these glasses could significantly enhance daily life by integrating AI capabilities.