Apple recently added a hearing aid feature to its AirPods Pro 2, providing a new option for millions of Americans with hearing loss. With this software update, these earbuds can now function as hearing aids. Experts say this move may reduce the stigma around hearing aids, making it easier for more people to seek help with hearing. Many avoid hearing aids due to cost, appearance, or discomfort, but this feature on a familiar device could change that.

The addition comes as U.S. regulations changed in 2022, allowing people to buy hearing aids over-the-counter without a prescription. Though AirPods offer advanced sound settings, they have limitations: they are not designed for all-day wear, and their battery life may be shorter than traditional hearing aids. Additionally, wearing earbuds may give the impression that a person does not want to be disturbed, though for many users, this is a small drawback. Hearing loss affects 15% of Americans and can lead to serious health concerns, including isolation, cognitive decline, and even a higher risk of falls. For those who cannot afford dedicated hearing aids, smartphones and apps are helpful tools. Some phones, like the iPhone, offer features such as “Live Listen” to amplify sound or convert speech to text. Apple’s new feature in AirPods adds to these resources, expanding the accessibility of hearing care options and making it easier for people to stay connected and healthy.