Apple has introduced a new hearing aid feature for its AirPods Pro 2, offering a fresh option for millions of Americans with hearing loss. With this software update, the earbuds can now be used as hearing aids. Experts believe this could help reduce the stigma around hearing aids, encouraging more people to address hearing issues. Many people avoid traditional hearing aids due to high costs, noticeable appearance, or discomfort, but this feature on a popular device might change that perspective.

This update comes after a 2022 change in U.S. regulations, which now allow people to buy hearing aids over-the-counter without a prescription. Although AirPods have advanced sound features, they have some limitations: they are not designed for all-day wear, and their battery life is shorter than traditional hearing aids. Additionally, wearing earbuds may signal that a person does not want to be disturbed, which could be a minor downside for some users. Hearing loss affects about 15% of Americans and is linked to serious health risks, such as social isolation, cognitive decline, and a higher risk of falls. For those unable to afford dedicated hearing aids, smartphones and apps can help. Some phones, like iPhones, offer features like “Live Listen” to amplify sounds or convert speech to text. Apple’s new AirPods feature expands these resources, making hearing care more accessible and helping people stay connected and healthy.