An online backlash began in late 2024 after comments by Richard Hart, a British baker living in Mexico City, reappeared from a food podcast interview. Hart, a co-founder of the bakery Green Rhino, questioned Mexico’s bread tradition and criticized common sandwich rolls as low quality. The comments spread quickly on social media and caused strong reactions from bakers, food experts, and many people in Mexico. Many users said bread is an important part of daily life, especially traditional breads sold in neighborhood bakeries.

The reaction grew because bread in Mexico has a long history. Wheat arrived during the colonial period, but Mexican bread later developed local styles and flavors. Small bakeries continue to be important places for food and community life. Food experts explained that Mexican breadmaking uses European methods together with local ingredients. Some professionals said criticism of industrial bread already exists in Mexico, but these discussions usually come from Mexican voices. After public criticism increased, Hart shared a public apology on social media, stating that the comments were poorly expressed and did not show respect for Mexican culture. The discussion continued, raising questions about food traditions and cultural respect.