In 2025, food combines old traditions with fresh ideas, bringing in flavors from different countries and cultures. Asian cuisine, especially from Korea and Southeast Asia, has become popular. Stores like H Mart and 99 Ranch have made ingredients such as gochujang, kimchi, sambal, and calamansi easy to find. Latin American food is also on the rise, with people seeking authentic flavors that are also convenient. Experts believe this trend is connected to travel after the pandemic, as people want to recreate the flavors they experienced abroad. Leana Salama from the Specialty Foods Association says this has inspired new snacks and meals, combining unique spices and textures for adventurous eaters.

Another trend is the rise of functional foods, with a growing focus on health and sustainability. Foods with adaptogens, functional mushrooms, and plant-based proteins are becoming more common for those seeking healthier diets. Salama also mentioned the increase in non-alcoholic drinks with mood-boosting ingredients. Consumers are demanding more transparency in food production and packaging. Creative solutions, like using seaweed in snacks and sea moss in drinks, are helping reduce food waste. Other trends include chili-infused products, pistachio innovations, and crunchy snacks.