©(Coca-Cola via AP)
Pre-reading questions:
I will read each question. Then, please answer them.
- If you could create a new flavor for a soda, what would it taste like?
- Why do you think people like flavors that remind them of the past?
Vocabulary:
I will read the words, meanings, and sample sentences. Then, repeat after me.
- indicate /IN-di-keyt/
- adapt /uh-DAPT/
- discontinuation /dis-kuhn-tin-yoo-EY-shuhn/
- reflect /ri-FLEKT/
- shift /shift/
[verb] – to show, suggest, or point out something
Research indicates a rising preference for online education among university students.
[verb] – to change something in order to fit or suit new conditions
Companies often adapt their policies to meet the requirements of different regions.
[noun] – the act of stopping or ending something
The discontinuation of the popular mobile phone model upset loyal customers.
[verb] – to show or express something
Her success reflects the hard work she put into preparing for the competition.
[noun] – a change in position, direction, or focus
There has been a significant shift in consumer preferences toward electric vehicles.
Article reading:
Please read the whole article. Then, I will check your pronunciation and intonation.
Coca-Cola has announced the launch of a new flavor, Coca-Cola Orange Cream, which blends cola with orange and vanilla. This new drink will be available starting February 10 in the United States and Canada, offered in both regular and zero sugar options. The flavor draws inspiration from the classic Creamsicle ice cream bar, first introduced in 1937, which has recently regained popularity. Coca-Cola’s research indicates growing interest in nostalgic and comforting flavors, aligning with trends seen in other brands like Olipop, Carvel, and Wendy’s, which have also introduced orange cream-flavored products in recent years. Coca-Cola Orange Cream will be sold through the first quarter of 2026 but will not become a permanent product.
This launch is part of Coca-Cola’s ongoing effort to innovate and adapt to changing consumer tastes. Since introducing its Coca-Cola Creations series in 2022, the company has focused on offering new and exciting products to remain competitive. Marketing chief Shakir Moin emphasized the importance of quick innovation to meet evolving market demands. The recent discontinuation of Coca-Cola Spiced with raspberry flavor also reflects the company’s shift toward more popular options. By introducing Coca-Cola Orange Cream, the brand aims to engage consumers with a nostalgic yet fresh experience, solidifying its position in the competitive beverage industry.
This launch is part of Coca-Cola’s ongoing effort to innovate and adapt to changing consumer tastes. Since introducing its Coca-Cola Creations series in 2022, the company has focused on offering new and exciting products to remain competitive. Marketing chief Shakir Moin emphasized the importance of quick innovation to meet evolving market demands. The recent discontinuation of Coca-Cola Spiced with raspberry flavor also reflects the company’s shift toward more popular options. By introducing Coca-Cola Orange Cream, the brand aims to engage consumers with a nostalgic yet fresh experience, solidifying its position in the competitive beverage industry.
Comprehension questions
I will read each question. Then, please answer them based on the article.
- What is the name of the new Coca-Cola flavor?
- When will Coca-Cola Orange Cream be available?
- Where will Coca-Cola Orange Cream be sold?
- What is the goal of Coca-Cola’s new flavor launch?
- What flavor did Coca-Cola discontinue recently?
Discussion questions
I will read each question. Then, please answer them.
- Have you ever tried a drink with an unusual flavor, like orange cream? If so, what did you think about it? If not, would you like to try Coca-Cola Orange Cream? Why or why not?
- Have you ever eaten or drunk something that reminded you of your childhood? If so, what was it, and why did it remind you of your childhood? If not, what kind of flavor do you think would bring back childhood memories?
- Do you agree that companies should create new flavors to stay popular?
- Coca-Cola will only sell this drink until 2026. Why do you think it is not a permanent product?
- How do you think the introduction of new products like this affects other brands in the market?