In November 2024, a wildfire damaged both the house and avocado orchard of a farmer in Somis, California. Around one-third of the avocado trees were destroyed. Despite this, the farmer started planting about 300 new trees on the hillside. Many avocado growers in California remain optimistic about the future of the industry. Data showed that the amount of avocados available per person in the United States tripled from 2000 to 2021. In the past, avocados were seen as rare items, but now they are popular in meals like guacamole and avocado toast. One major reason for this growth is the steady supply of Mexican avocados, which became available in the U.S. after 1997. This consistent supply helped increase demand all year round.

Experts believe that rising interest in healthy fats has also supported sales. The Hass Avocado Board, created in 2000, collects money from growers and sellers to promote avocados and research their nutrition. A university professor said the board played an instrumental role in boosting sales. In Ventura County, avocado planting increased after lemon prices fell because of cheaper imports. Although wildfires are a danger, avocado trees are still a smart choice. One nursery reported that trees were already allocated for this year and mostly for 2026. The Somis grower chose to plant again because avocados are in high demand during events like the Super Bowl. The new trees were planted farther from the house to reduce fire risk. The farmer’s actions showed resilience, strong foresight, and dedication to farming.