The use of GPS pet trackers has increased in urban areas such as London and several cities in North America, following a rise in missing pet cases reported in the past year. These tracking devices, often attached to collars, use GPS and 4G signals to transmit real-time locations of animals through mobile applications. Technology companies, including Tractive, Jiobit, and Pawfit, offer GPS pet trackers designed for both dogs and cats, which have become increasingly popular in urban areas. A spokesperson from Tractive stated that GPS trackers provide wide coverage unless used in remote locations with limited signal. While microchips remain legally required in some countries, experts clarified that microchips do not provide live tracking and require manual scanning by veterinarians or shelters. Most GPS trackers cost less than $100, though subscription fees for cellular connectivity are often required. Devices typically function for two to three days before needing a recharge, depending on the signal strength and usage environment.

These tracking tools often include additional features such as safe zone alerts, Bluetooth-based radar functions, and health monitoring systems. A recent industry study indicated that many pets revisit specific locations regularly, and heatmap technology can display these movement patterns. Technology analysts warned that Bluetooth trackers like AirTags and SmartTags offer limited range and are best used in small indoor areas. Companies also advised against using Bluetooth trackers for outdoor animals due to safety concerns. Despite these limitations, GPS tracking has become an indispensable solution for locating lost pets, especially in densely populated communities where traditional search methods may be inefficient or delayed.