On June 14, 2024, Greenland launched its first direct commercial flight between Newark, New Jersey, and the capital city of Nuuk. This new route, operated by a U.S.-based airline, removes the need for stopovers in Denmark or Iceland. Greenland, a semiautonomous part of the Kingdom of Denmark, is using this new connection to promote international tourism and economic growth. In 2024, the island received around 150,000 visitors. Activities offered include whale-watching tours, boat trips to puffin islands, and guided visits to isolated Arctic communities. Tourism officials stated that the aim is to share Greenland’s unique culture and environment with travelers while creating jobs and boosting local businesses.

Local companies said global attention increased after both the flight launch and recent political interest from the United States. Greenlandic tour leaders explained that tourism should not only support the economy but also preserve the traditions and identity of the Inuit people. Several experts warned that unregulated tourism could commodify the culture or harm natural areas. They advised that future development must be managed slowly and with input from the local population. While cruise ships already arrive on the island, officials noted that visitors who stay overnight bring more value to the economy. Greenland’s tourism ministry emphasized that future efforts should focus on sustainability, cultural respect, and the long-term preservation of the environment. The island hopes to attract more visitors while protecting its way of life and natural heritage.