On June 14, 2024, Greenland started its first direct commercial flight between Newark, New Jersey, and Nuuk, the capital of Greenland. The flight is operated by a U.S.-based airline and removes the need to stop in Denmark or Iceland. This new air route is part of Greenland’s plan to increase tourism and help its economy grow. In 2024, about 150,000 tourists visited the island. Visitors can enjoy whale-watching tours, boat rides to see puffins, and guided trips to remote Arctic towns. Tourism officials said they want to share Greenland’s nature and Inuit culture while also creating more jobs and supporting local businesses.

Local tour companies reported that interest in Greenland increased after the new flight and recent political attention from the U.S. Greenlandic tour guides said that tourism should also protect the traditions and identity of the local Inuit people. Some experts warned that if tourism is not managed well, it could harm the environment or turn the culture into a product. They advised that growth should be slow and include local voices. Although cruise ships already visit Greenland, officials said that visitors who stay overnight bring more money to the island. The tourism ministry said that future plans will focus on protecting nature, respecting culture, and developing tourism in a careful and sustainable way.