In July 2025, China made a major change to its visa policy to support tourism and the national economy. A total of 75 countries are now part of a new rule that allows travelers to enter without a visa for up to 30 days. This visa-free entry system started expanding in 2023 and continued in 2024. According to the National Immigration Administration, over 20 million people visited China without a visa in 2024, making up one-third of all foreign visitors. This number was more than double compared to the year before. The policy aims to make travel more accessible and improve China’s global image. It also encourages stronger cooperation with other nations.

As more visitors arrive, tour guides and companies are making important changes. A guide named Gao Jun said he felt overwhelmed by tourist requests, so he launched a training program for new English-speaking guides. WildChina, a luxury travel company, shared that business rose by 50% compared to before the pandemic. The number of European clients increased from 5% to 20%. Trip.com reported more bookings from visa-free regions. Though the policy is beneficial, it excludes some countries. Still, experts believe it will stimulate tourism and create more opportunities for cultural interaction.