In 2023, Hybe Corporation from South Korea and Geffen Records from the United States began a project to create an international girl group with global appeal. The process was shown in the Netflix series Popstar Academy: Katseye in 2024. By June of that year, the six-member group Katseye officially debuted. The members are Daniela Avanzini, Lara Raj, Manon Bannerman, Megan Skiendiel, Sophia Laforteza, and Yoonchae Jeung, representing South Korea, the Philippines, Cuba, India, and the United States. Their mixed background gave them a formidable identity that quickly attracted global audiences. Within one year, Katseye performed at Lollapalooza, released the EP Beautiful Chaos that reached No. 4 on the Billboard 200, joined a viral Gap campaign, and gained an MTV Video Music Award. A world tour planned for November 2025 sold out instantly, proving the unprecedented demand for their music.

Analysts explained that Katseye’s rise showed a profound change in global pop culture. Industry observers described the group as both transformative and emblematic of cultural shifts. Still, challenges remain, such as protecting artistic authenticity while facing high public pressure. Members expressed interest in exploring raw and experimental concepts that display genuine emotion. Specialists noted that Katseye’s journey reflects the resonance of inclusive art, the tenacity needed to handle fame, and the spirit of today’s music world. Experts also highlighted the lucrative opportunities for multicultural acts and the compelling message of collaboration. Their success shows that innovation can reshape the international music scene.