Japan announced its annual catchphrase award in October, and the award went to a statement by Prime Minister Sanae Takaichi. The leader said, “work, work, work, work and work” during a speech in Tokyo. The phrase became well known because long working hours are a sensitive topic in Japan, especially for women who manage both jobs and family duties. Some people thought the award was humorous, while others said it showed strong effort. Experts said the moment showed the high public interest in Japan’s first female prime minister.

Public attention later moved to Takaichi’s personal style. A black “Sanae Bag” that she carried became very popular after photos spread on social media. The bag sold out in all colors, and many people began joining waiting lists. A light-pink Jetstream 4&1 pen linked to Takaichi also became hard to find in stores. Experts said her simple clothing, short haircut, and clear communication helped create a strong personal image. Psychologists explained that the interest in her style shows that people are beginning to accept more types of female role models in Japan.