Online shopping scams are becoming more common as technology improves. In recent years, many online stores have appeared before major shopping seasons, especially winter holidays. These stores often say they are small, family-run businesses selling handmade clothing. The websites usually show warm photos of traditional craftwork and include stories about shop owners closing their businesses after many years. However, investigations have found that many of these stores operate from overseas while claiming to be local. In 2025, a research study reported that many American shoppers did not receive refunds for online purchases that were fake or never arrived.

Experts explain that scam websites often look professional and trustworthy. Some sellers use advanced tools to create realistic images and false business stories. This makes scam websites difficult to recognize. Specialists advise shoppers to check reviews, website age, and business information before buying products. Reviews are helpful but may not always be honest. Consumer protection groups recommend checking if a website has a long history and clear customer feedback. Experts say careful research is important because online shopping scams continue to grow as technology develops.