McDonald’s said sales increased because the company offered cheaper meals and fun promotions. Global same-store sales rose 5.7% from October to December. The company lowered the price of some combo meals and brought back Snack Wraps. Many customers felt the meals had better value, so more people visited restaurants. The company said the plan was to attract families who wanted to save money while eating out.

The company also used games and special meals to bring more customers. The Monopoly game returned, and a Grinch meal became very popular. The company sold many pairs of themed socks in only a few days. Leaders said cold winter weather may affect restaurant visits next season. The company will also add new drinks like iced coffee and fruity drinks to improve the menu. The goal is to keep customers interested and satisfied.