Chick-fil-A pilots novel drive-thru concept with urban planning principles

admin 2023年9月21日

Beginner

business news, business news - beginner

©Chick-fil-A

Pre-reading questions:

I will read each question. Then, please answer them.

講師がそれぞれの質問を読むので答えましょう。

Have you ordered food from a drive-thru?
Would you be willing to wait 45 minutes for a drive-thru transaction?

Vocabulary:

I will read the words, meanings, and sample sentences. Then, repeat after me.

単語、意味、例文を読みます。講師に続いて音読しましょう。

concept /KON-sept/

[noun] – a principle or idea
The concept of gravity explains the force that attracts objects toward each other and governs the motion of celestial bodies.

suburb /SUHB-urb /

[noun] – an area on the edge of a large town or city where people who work in the town or city often live
Sarah grew up in a quiet suburb, surrounded by tree-lined streets and spacious houses.

lane /leyn/

[noun] – a narrow road, esp. in the countryside or in a small town
The street was lined with beautiful houses, each with its own driveway and lane for parking.

efficiency /ih-FISH-uhn-see/

[noun] – the quality of working well in an organized way, without wasting time or energy
The new manufacturing process implemented by the company resulted in increased efficiency and reduced production time.

consumer /kuhn-SOO-mer/

[noun] – a person who buys goods or services for their own use
The consumer demand for eco-friendly products prompted the company to introduce a new line of sustainable goods.

Article reading:

Please read the whole article. Then, I will check your pronunciation and intonation.

記事を音読しましょう。講師はあなたの発音とイントネーションを確認します。

Fast-food chain Chick-fil-A is changing the way drive-thrus work by using urban planning principles in a new prototype. They are testing this new concept in an Atlanta suburb to improve traffic flow and make customers happier. The drive-thru design has two lanes that merge into one for taking orders, which increases capacity and efficiency. It also has specific areas for picking up mobile orders and getting curbside delivery, which are popular contactless options.

Chick-fil-A’s prototype focuses not only on functionality but also on making it more pedestrian-friendly. They have made wider walkways and outdoor seating areas, encouraging customers to park and enjoy their meals on-site. By integrating urban planning into their drive-thru design, Chick-fil-A is addressing the changing preferences of consumers and traffic issues. Their goal is to reduce traffic congestion and provide a smooth and enjoyable experience for customers. Chick-fil-A’s pilot project shows the industry’s commitment to improving the customer experience and operational efficiency through innovation. If this prototype is successful, we may see similar drive-thru designs in other places, leading to a more sustainable and customer-focused approach to fast-food dining.

True or False:

Read the sentences and identify if they are true or false based on the article.

文章を読んで、記事に基づいて正誤を答えましょう。

McDonald’s is implementing a new drive-thru prototype in an Atlanta suburb to improve traffic flow and customer satisfaction.
The prototype design features six lanes that merge into one for taking orders, increasing capacity and efficiency.
The design includes designated areas for picking up mobile orders and curbside delivery, catering to popular contactless options.
Chick-fil-A’s prototype incorporates wider walkways and outdoor seating areas to make the drive-thru more pedestrian-friendly.
The intention is to encourage customers to park and enjoy their meals on-site, enhancing the dining experience.

Fill in the blanks:

Choose the correct word from the table then fill in the blanks.

適切な言葉を選んで空欄を埋めましょう。

concept

suburb

lane

efficiency

consumer

The professor explained the ___________ of time dilation in the theory of relativity.
The cyclist stayed in the designated bike ___________ to ensure safety on the road.
The new manufacturing process improved the ___________ of production, resulting in cost savings.
The company conducted market research to understand the needs and preferences of the ___________.
They decided to move to a quiet ___________ to escape the noise and congestion of the city.