Vocabulary:
- streaming – transmitting data from internet directly to a TV/computer
Streaming has become more popular in the past three years. - subscription – a payment made to receive a service
The amount of our magazine subscription only reached $250,000 this year. - ultra high definition – ultra HD, display is sharper than 1080p
The new Samsung TV has an ultra HD feature. - pricing scheme – a pricing plan
We discussed the new pricing scheme for our products during the meeting. - programming– practice of organizing media programs in a daily schedule
The new programming will feature some rising stars.
Netflix is raising its prices for its streaming services. The standard plan, which allows users to stream in high definition on up to two screens, is now priced at $10.99 monthly from $9.99. The premium plan, which allows users to stream in ultra high definition on up to four screens, is now $13.99 from $11.99. The basic plan, which allows streaming on one device only, remains at $7.99 .
However, this new pricing scheme will not impact existing subscribers yet. It will take effect after they receive their 30-day notice. Netflix has adjusted its pricing plan as the company invests more into developing original programming. The company has invested $15.7 billion on “Netflix Originals”, which explains the increase in their subscription fees.
True or False:
- Netflix’s basic subscription plan lets the users stream in two devices.
- Netflix has decided to reduce its prices because of “Netflix Originals”.
- Netflix’s new pricing scheme will affect existing users right away.
- Netflix’s premium plan enables users to stream on up to 3 screens only.
- Netflix’s recent investment on original content reached more than $15 billion.
Express your opinion:
- What is your opinion on Netflix’s subscription plan increase?
- How does online streaming affect the movie industry?
- Do you think online streaming services will put cable companies out of business? Discuss.
- What do you think is the biggest threat to the movie industry?
- Do you think people’s viewing preferences have changed because of the internet? Please explain your answer.
Defend your argument:
- “Comparing Apple and Netflix is like comparing apples to oranges.”- Reed Hastings
- “Streaming TV shows, movies, once a fringe habit, is now a squarely mainstream practice. Even people still paying for cable or satellite service often also have Netflix or Hulu accounts.”- Walt Mossberg
- “I think there will be movie theaters in 1,000 years. People have been predicting the demise of movie theaters since I started in the business.”- James Cameron