Simon Cowell, famous for starting One Direction on “The X Factor” fourteen years ago, is now trying to create another popular boy band in the UK. He plans to find new talent aged 16–18 in Liverpool, Dublin, and London this summer. His goal is to make these new singers as famous as One Direction, who became well-known on his TV singing show and later split up.

In a recent interview, Cowell expressed surprise at the lack of successful UK bands since One Direction’s peak. He highlighted the important role such shows play in launching aspiring musicians to fame, mentioning examples like Diana Ross and Beyonce, who became famous through their groups. Unlike “The X Factor,” Cowell’s latest project will not have weekly TV shows or viewer voting. Instead, it may become a documentary series, giving viewers and performers a rare look into the tough selection process and its ups and downs. Cowell stressed how talent shows still help new artists get noticed in today’s music scene, amidst many new songs uploaded daily and a few UK artists achieving global fame. While acknowledging the popularity of K-pop bands like BTS, Cowell remains focused on forming a boy band known for its unique identity and authenticity. He noted that the response to auditions has been uncertain, pointing out the challenges of finding talent that meets his high standards.