On September 25, 2024, Meta introduced new features for its virtual reality headset and Ray-Ban smart glasses at a presentation in Menlo Park, California. The event aimed to highlight the company’s ambition to excel in artificial intelligence and develop new computing platforms that go beyond traditional smartphones and computers. CEO Mark Zuckerberg revealed a prototype called Orion, described as the most advanced glasses in the world. These glasses are designed to be lightweight and cordless, addressing various technical challenges. The prototype features a unique wrist-based neural interface that allows users to send brain signals to the device, transforming nerve impulses into digital commands. No specific release date for Orion was provided.

Meta is committed to making cutting-edge technology accessible to everyone through these innovations. During the presentation, updates to the AI model were announced, enabling users to interact with the AI using the voices of different celebrities. A new tool allows influencers to create AI versions of themselves for engaging with fans. Live translation features were demonstrated, enabling real-time conversations in multiple languages. Despite the emphasis on advanced technologies, Meta continues to earn most of its revenue from advertising. Analysts noted that while virtual reality headsets may struggle for widespread acceptance due to their size, smart glasses could change how consumers connect with brands, greatly enhancing daily life through AI integration.