Each spring, the renowned Keukenhof garden in the Netherlands opens its gates to over one million visitors. Located near Amsterdam and surrounded by vivid tulip fields, Keukenhof operates for only eight weeks. During this short window, around 7 million flower bulbs burst into color, drawing tourists eager to capture photos among the blossoms. Special photo zones, such as flower archways and decorative couches, have been introduced to enhance the visual appeal of the garden. According to the Netherlands Board of Tourism & Conventions, strategic selfie tips are shared to help travelers take dynamic images. This surge in visual sharing, especially through social media, has become an influential factor in attracting both domestic and international visitors.

Beyond the Netherlands, tulip fields have flourished in other parts of Europe, including Italy. In the town of Arese, just north of Milan, Dutch tulip grower Edwin Koeman cultivates the flowers for both local enjoyment and export. Favorable climate conditions in Italy have allowed the tulip trade to expand, with an estimated 43 million tulips grown annually. Nearly one-third of these are exported, primarily to northern Europe. Last season, Koeman’s Italian tulip field welcomed a record 50,000 guests. Visitors are allowed to handpick their own flowers, adding a personal experience to the vibrant scenery. While such floral tourism offers economic benefits and international interest, it also requires careful management to prevent damage to the fields and to sustain ecological balance.