Kraft Heinz announced that the company will split into two independent businesses in the second half of 2026. The decision came after a review in May 2025, ten years after the prominent merger of Kraft and Heinz. The new company named Global Taste Elevation Co. will manage popular products such as Heinz ketchup, Philadelphia cream cheese, and Kraft Mac & Cheese. Another group called North American Grocery Co. will handle slower-selling brands, including Oscar Mayer, Maxwell House, and Lunchables. Company leaders said the change was essential because of a steady decline in sales and stronger demand for healthier foods. Experts explained that store brands showed the capacity to challenge well-known names, pushing the company to act.

The restructuring aims to improve focus and efficiency. Analysts noted that this major move may illustrate how big companies adapt in a changing market. The 2015 merger, once praised, soon faced issues like rising costs and weak innovation. Observers warned of risks for employees, but others said the brands could maintain stability. Experts believed the influence of this action may open new growth chances under fresh management.