An online backlash emerged in late 2024 after comments by Richard Hart, a British baker based in Mexico City, resurfaced from a food-themed podcast interview. Hart, a co-founder of the bakery Green Rhino, questioned the strength of Mexico’s bread tradition and criticized common sandwich rolls as low quality. The remarks spread widely on social media and drew criticism from Mexican bakers, food experts, and the public. Many responses stressed that bread is part of daily life, especially traditional items such as bolillos and conchas sold in neighborhood bakeries. The comments gained attention because bread in Mexico developed into a local tradition after wheat was introduced during the colonial period, and small bakeries continue to play an important cultural role.

As the discussion continued, experts explained that Mexican breadmaking combines European techniques with local ingredients and tastes. Culinary professionals noted that criticism of industrial bread already exists within Mexico, but these conversations are more accepted when led by Mexican voices. The situation also raised concerns about foreign-owned businesses receiving greater attention in the capital’s food industry, particularly as artisanal bakeries selling European-style bread often charge higher prices. Facing growing public criticism, Hart later issued a public apology on social media, stating that the comments were poorly expressed and lacked respect for Mexican culture. The apology did not end the debate, as many users linked the issue to wider concerns about cultural authority and food identity.