McDonald’s reported a strong fourth-quarter performance on Wednesday after a global push toward value meals and promotional campaigns boosted sales and customer visits. The Chicago-based fast-food company announced that global same-store sales increased 5.7% in the October–December period, surpassing analysts’ expectations of 3.9%. Fourth-quarter revenue reached $7.01 billion, while net income climbed to $2.16 billion. Executives stated that the strategy aimed to win back price-sensitive households that had gradually reduced their spending at fast-food restaurants due to rising living costs and economic uncertainty.

The company credited a combination of discounted meals, returning menu favorites, and creative promotions for strengthening demand. U.S. combo meal price cuts and the return of Snack Wraps helped improve public perception of affordability. Seasonal campaigns such as the Monopoly game and a Grinch-themed meal also generated heavy traffic and merchandise sales. Executives described the results as evidence of strong business momentum, although growth may slow due to winter weather affecting store operations. The company plans further innovation in beverages inspired by the CosMc’s concept while continuing a strategic focus on value in global markets. Financial leaders highlighted the company’s resilience amid economic pressure and noted a broader trajectory toward expanding menu offerings and maintaining competitive pricing.