Earlier this month, an ice cream shop in Moorhead, Minnesota, opened for the season on March 1 during winter weather. The Moorhead Dairy Queen has been open for more than 75 years and serves customers at walk-up windows. Many local residents came to the store even though temperatures were below freezing. The opening is an annual tradition that shows the change from winter to spring. About 1,200 customers usually visit on the first day, showing strong support for the business and its place in the community.

The store does not use digital ordering systems and continues to take orders in person. Retail experts say this helps build trust with customers. The menu includes special frozen treats and older items that are no longer sold at most locations. These items remain available because the store still uses the original ingredients. The store’s long history allows it to operate differently from newer businesses. Observers say this tradition may help attract visitors and support the local economy.