Monthly Archive: March 2018
Netflix’s growth goes beyond target
Vocabulary: outdo [out-DOO] (verb) – to do something better than The new candidate outdid last year’s Olympic champion. subscriber [suh-b-SKRAHY-ber] (noun) – someone who uses a product or service Berryson’s subscribers were disappointed with the company’s new policy. stockholder [STOK-hohl-der] (noun) – a person who owns shares in a company E. Ville Corp’s stockholders had sold their shares when the company expanded instigate [IN-sti-geyt] (verb) – to cause a situation by making a set of actions Yesterday’s protest was instigated by the declaration of war. bank on [BANGK on] (phrasal verb) – to depend or rely on You cannot bank on the police to take responsibility for the tragedy. Netflix…
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Netflix’s growth goes beyond target
Pre-reading questions: What do you usually do on the Internet? What are the kinds of movies that you like to watch? Vocabulary: attain [uh-TEYN] (verb) – to achieve something after a lot of work The goal of ancient philosophers was to attain wisdom. surpass [ser-PAS] (verb) – to be greater than Through hard work, I was able to surpass my previous high scores. exceed [ik-SEED] (verb) – to go beyond in amount The young director’s new movie exceeded the audience’s expectations. fuel [FYOO-uh-l] (verb) – to increase something Poverty in the country is fueled by the recent tax reform. strategy [STRAT-i-jee] (noun) – a plan that you use to achieve…
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Netflix’s growth goes beyond target
Pre-reading questions: How often do you watch movies? Do you watch movies at home or at the movie theater? Vocabulary: top [TOP] (verb) – to be more than something Her savings topped $100 this month. expectation [ek-spek-TEY-shuh-n] (noun) – a strong belief that something will happen David did not have good expectations from the movie. stream [STREEM] (verb) – to watch movies on the Internet Janis prefers streaming to going to the movie theater. credit [KRE-dit] (verb) – to be responsible for something good The coach credits this win to the whole team. content [KON-tent] (noun) – a thing that is held or included in something The writers posted new…
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Twitter begins “Advertising Transparency Center”
Vocabulary: electioneering [verb] – activities that candidates and supporters do to persuade people to vote for them The free concert was a part of Mr. Smith’s electioneering. transparency [noun] – a full view of a media plan It’s good that some companies are promoting transparency. demographics [noun] – particular feature of a population such as age, gender, race etc. The town’s demographic suggest that the new restaurant will be a success. misinformation [noun] – information that is not true Misinformation can lead to a bigger conflict. disclosure [noun] – act of making something known The court demanded a full disclosure of the facts. Twitter is launching an Advertising Transparency Center…
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Twitter begins “Advertising Transparency Center”
Pre-reading questions: What social media platforms do you enjoy using? What are the good points of using social media? Vocabulary: scrutiny [noun] – careful examination of someone The council members were under scrutiny by the government. inappropriate [adjective] – not right for a situation Her inappropriate behavior during dinner was obvious. creatives [noun] – content or material of an advertisement The creatives used in the commercial was effective. interface [noun] – over-all look of an application Facebook’s new interface is easy to use. transparency [noun] – being made aware of what information is being collected Everyone should practice transparency in the office to avoid conflict. Twitter is launching an Advertising…
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Twitter begins “Advertising Transparency Center”
Pre-reading questions: Do you like using Twitter? Please explain your answer. Which is better, Facebook or Twitter? Please explain your answer. Vocabulary: advertising [noun] – the business of making paid announcements She works for an advertising company. transparency [noun] – quality of being easily seen Transparency must always be present in a company. users [noun] – someone who uses something All users were happy with their service. advertisement [noun] – announcements made to convince someone to buy something KFC’s advertisement featured their new chicken flavor. duration [noun] – the length of time something continues or exists We have set the duration of our ad until next month only. Twitter has…
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