Nintendo works together with Lego to make Lego Super Mario. Lego Super Mario is a smart Mario model and bricks playset. This toy is a mix of Lego’s playset and Super Mario’s virtual game. Based on the video posted online, it is an interactive toy that collects coins in every game level using Lego bricks. Moreover, this will include building and collecting power-ups in every playset. The target customers for this product are children who are five to nine years old. The toy is said to be released later this year.