Nintendo collaborates with Lego as they introduce smart Mario models and bricks playsets. Combined with Lego’s playset and Super Mario’s virtual game, the product is dubbed as Lego Super Mario. Based on a promotional video circulating online, Lego Super Mario is an interactive figurine that collects coins in actual game levels generated with Lego bricks. One feature of this toy is the small screens on its chest and face that can identify bricks near it. It will include building and collecting power-ups in every game set. However, the entire details of the toy have not yet been made public.

The Lego Super Mario targets its consumers to be around five to nine years old. The product and the price of the sets are anticipated to be released later this year. Moreover, Nintendo and Lego decided not to launch the Lego Super Mario product at New York Toy fair, instead opted to digital means.