© Photo: Disney via Deadline
Vocabulary:
- streaming /STREE-ming/
[noun] – the activity of listening to or watching sound or video directly from the internet
Live streaming is available on five different sites now.
- executive /ig-ZEK-yuh-tiv/
[noun] – someone in a high position, especially in business, who makes decisions and puts them into action
One of the executive producers of Prison Break Season 5 is Nelson McCormick.
- rack up /rak uhp/
[phrasal verb] – to gradually gain a large amount of something
Ever since Lara’s employment, the company has been able to rack up many clients for their services.
- lip-sync /LIP-singk/
[verb] – performers who lip-sync songs pretend to be singing them when in fact they are just moving their lips
The main character lip-synced the singing scenes in the theater play.
- special effects /SPESH-uhl ih-FEKTS/
[noun] – artificial images, esp. in a film, that appear real but are created by artists and technical experts
The special effects of the application’s filters are best for creating short videos.
From top streaming executive of Walt Disney to chief executive officer of TikTok, Kevin Mayer has resigned and officially left the giant theme parks last May 2020. Mayer served with leadership roles in Disney for almost 30 years over the company’s media and businesses internationally. He is known as an expert to deal with technology companies for streaming video as the Disney’s chief strategy officer. Mayer’s streaming strategy is responsible for Disney+ to rack up 50 million subscribers across the globe in 5 months. Disney announced that Mayer’s position has been taken over by Rebecca Campbell which includes Disney’s streaming division.
TikTok is a social networking application owned by a Chinese tech group ByteDance and founded by CEO Zhang Yiming in 2016. It allows users to create short videos of dance, lip-sync, and viral challenges using the app’s pre-installed music and special effects, users’ talent and creativity. CEO Zhang Yiming acknowledged Mayer as one of the most successful entertainment executives in the world that can bring ByteDance’s creations to the next level. The ByteDance spokesman mentioned “Any company in our sector would be delighted to have him on board.” Meanwhile, Mayer said, “I’m thrilled to have the opportunity to join the amazing team at ByteDance.” As announced by ByteDance, Mayer’s commitment has been made effective since June 1.
True or False:
- Kevin Mayer is going to be the new TikTok CEO.
- Disney + was one of Kevin Mayer’s successes as the Disney streaming executive.
- Zhang Yiming will replace Kevin Mayer as the Disney streaming executive.
- ByteDance is a Japanese tech group.
- Kevin Mayer joined ByteDance effectively on June 1.
Discussion Questions:
- What can you say about Disney streaming videos? Please explain your answer.
- If you were Kevin Mayer, are you going to leave Disney for Tiktok? Please discuss.
- If you were Rebecca Campbell, what strategy would you do to create a giant streaming for Disney videos? Please elaborate.
- Do you use the TikTok app? If yes, what kind of short video do you create with the TikTok app? If no, please explain why you do not use it.
- Imagine you are in an interview, what words are you going to say as the new Tiktok CEO? Please demonstrate.
Express Your Opinion:
- “We are stuck with technology when what we really want is just stuff that works.” ― Douglas Adams, The Salmon of Doubt
- “Please, no matter how we advance technologically, please don’t abandon the book. There is nothing in our material world more beautiful than the book.” ― Patti Smith
- “There will come a time when it isn’t ‘They’re spying on me through my phone’ anymore. Eventually, it will be ‘My phone is spying on me’.” ― Philip K. Dick
[noun] – the activity of listening to or watching sound or video directly from the internet
Live streaming is available on five different sites now.
[noun] – someone in a high position, especially in business, who makes decisions and puts them into action
One of the executive producers of Prison Break Season 5 is Nelson McCormick.
[phrasal verb] – to gradually gain a large amount of something
Ever since Lara’s employment, the company has been able to rack up many clients for their services.
[verb] – performers who lip-sync songs pretend to be singing them when in fact they are just moving their lips
The main character lip-synced the singing scenes in the theater play.
[noun] – artificial images, esp. in a film, that appear real but are created by artists and technical experts
The special effects of the application’s filters are best for creating short videos.
TikTok is a social networking application owned by a Chinese tech group ByteDance and founded by CEO Zhang Yiming in 2016. It allows users to create short videos of dance, lip-sync, and viral challenges using the app’s pre-installed music and special effects, users’ talent and creativity. CEO Zhang Yiming acknowledged Mayer as one of the most successful entertainment executives in the world that can bring ByteDance’s creations to the next level. The ByteDance spokesman mentioned “Any company in our sector would be delighted to have him on board.” Meanwhile, Mayer said, “I’m thrilled to have the opportunity to join the amazing team at ByteDance.” As announced by ByteDance, Mayer’s commitment has been made effective since June 1.